What to know about the Feb. 28 Economic Blackout
ST. LOUIS (KTVI) — Customers across the United States are looking to send a message Friday to companies that have rolled back their diversity, equity and inclusion (DEI) initiatives in the form of a 24-hour consumer boycott, also known as the “Feb. 28 Economic Blackout.”
Virally led in a post by a group called The People’s Union USA, one Instagram user under the name "theonecalledjai," who is actually known as John Schwarz, announced his organization’s goal to encourage consumers to roll back their purchasing power to major companies.
According to the organization, its goal is to combat corporate greed and the increasing prices of goods across the United States.
The Economic Blackout is also in response to President Donald Trump’s elimination of federal DEI programs, with other widely known corporations following behind.
Companies that have rolled back their DEI initiatives and programs include:
- Ford
- McDonald's
- Meta
- Target
- Walmart
- Disney
- Pepsi
- Amazon
Instead of spending at these larger-scale corporations, Schwarz and others call for consumers to support locally instead.
"For our entire lives, they have told us we have no choice. (And) that we have to accept these insane prices, the corporate greed (and) the billionaire tax breaks. All while we struggle to just get by," Schwarz said in the viral video. "February 28, the 24-hour economic blackout: no Amazon, no Walmart, no fast food, no gas, not a single unnecessary dollar spent. For one day, we are going to finally turn the tables."
The People’s Union USA, being non-affiliated to political parties, aims to restore “fairness, economic justice and real systemic change” by “government accountability and corporate reform.”
The boycott is set to begin at midnight and will last until 11:59 p.m. Friday.
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